Story of a Concept

Modern look and reactivity

Noreko markets sports material, among other things the Craft collection of endurance sportswear.

We wanted to develop a Craft shop project. We had already met many suppliers of shop- fitting material when we came across the SOFADI website. We were really impressed by the SOADI design, especially by the light and modern look of the accessories, which was a perfect match for the lightness and the technological sophistication of our product line.

From the very start SOFADI gave us good advice and drew up a few interesting suggestions. At last something else than those sempiternal grooved panels you can see in every sports shop! The style was lighter, more modern, and much more pleasant to our clients.

So we decided to develop the project with SOFADI. We have opened the first Craft shop and fitted out three brand areas with our clients since, in addition to our own show room.

Each delivery went perfectly and met the specific requirements of each client or point of sales.

The first Craft shop http://www.playinsports.fr/boutique_craft.php is a hit. Our client has greatly exceeded his targets. People just love the shop and we now get requests to set up other points of sales. The next of which is to open at the beginning of November in the ski resort of Le Grand Bornand.

Benoit Nelles
Manager of NOREKO SARL

NorekoCraft

Noreko markets sports material, among other things the Craft collection of endurance sportswear.

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